Aspen Set to Welcome Its Inaugural Watch Week This Summer

A whole new watch is set to take place in Aspen, Colorado this summer.

Aptly named Watch Week Aspen, the event is founded as well as organized by Oliver Smith Jeweler and the Aspen Chamber of Commerce to elevate the renowned resort town with a blend of exclusive watch events, outdoor activities and nightlife. The program naturally reflects this philosophy as it spans a range of pursuits ranging from cocktail parties, paddleboarding excursions, e-bike rides, panel discussions to product showcases.

“For us, as co-founders of Watch Week Aspen, we hope the event will encapsulate our family’s passion for the outdoors, which inspired Oliver Smith’s design of the Cairn Collection. It’s the watches, it’s Aspen and the love of the Smith family for this very special place on earth – bringing it all together and making it a destination in August for people to come and discover together,” says Elizabeth Smith, the managing director of Oliver Smith Jeweler and founder of Watch Week Aspen.

So far, 10 watch brands and jewelers have confirmed their participation in the upcoming event, including prestigious and notorious Maisons such as Audemars Piguet, A. Lange & Söhne and Parmigiani Fleurier.  Below is the list of all  the confirmed brands thus far:

A. Lange & Söhne
Audemars Piguet
Bremont
Gerald Charles
IWC
Meridian Jewelers
Parmigiani Fleurier
Panerai
Oliver Smith Jeweler
Roger Dubuis

Watch Week Aspen 2024 will take place from August 8 – 11 and is currently open for registration to the public through the event’s official website.