Inside the Dutch Creative Agency and Fashion Label SuperRebel

Launched over a decade ago, SuperRebel describes itself as a “disruptive creative agency built on ultimate creativity.” Inspiring brands to find their voice, vision, and connection to customers, the independent Dutch studio covers a variety of disciplines from fashion and art to sports and marketing.

Brave, innovative, and wanting to expand human potential is at the core of the business. This ethos transcends into the fields it occupies. As well as journeying into fashion — including adults and kids — SuperRebel also has a Hotel built for creatives to network, aiming to tap into all facets of the artist’s journey.

For its lifestyle label, the brand creates a range of sports, fashion, travel products, and accessories designed for everyday settings. Leaning into the strength of community and collaboration, the SuperRebel Gear faction utilizes high-quality materials inspired by the sports and street couture market to produce high-performance pieces with its kids’ ski and beach line featuring a similar offering.

“Our commitment to boldness, outspokenness, intelligence, and style is unwavering,” Charlotte Varossieau, Managing Director of SuperRebel Gear explains. “Each season, we elevate our quality by incorporating advanced technical features. Most importantly, our mission is to become the most sustainable kidswear brand. We’re proud to say we’re already 95% sustainable, ensuring that our brave kids not only make a statement today but also enjoy a wonderful future on a thriving planet.”

For more information and to shop the SuperRebel collections, visit the brand’s website.