Cristiano Ronaldo & Binance Unveil Fourth NFT Collection, Reshaping The Landscape of Fan Engagement

“Forever Worldwide: The Road To Saudi Arabia” charts Ronaldo’s meteoric rise to fame, unlocks to vintage football shirts, match tickets and a special chance to meet Cristiano Ronaldo IRL.

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Binance has launched a fourth NFT collection with Cristiano Ronaldo. For those unable to attend the football legend’s matches in person, the “Forever Worldwide: The Road to Saudi Arabia” NFT collection traverses the cities and countries that witnessed Ronaldo’s meteoric rise to fame, from Madeira, Lisbon, Manchester, Madrid, Turin, Saudi to Portugal. To create the unique collection, Binance tapped local artists from each location to put their distinctive stamp on each NFT and develop one-of-a-kind artworks commemorating the star’s breakout moments on the field and iconic triumphs that have shaped his football legacy.

The world’s largest cryptocurrency exchange is making headway for its unique fan engagement programming, amassing nearly 1 million sports fans to connect with high-profile sports personalities, football clubs, F1 teams and more. With its latest CR7 drop, Binance continues its mission to bridge the realm of football fandom with the limitless possibilities of Web3, giving back to the communities that have shared in these historic sports moments. The “Forever Worldwide: The Road to Saudi Arabia” collection is an exciting way for fans to relive and engage with Cristiano Ronaldo’s football journey by collecting exclusive NFTs and winning real-life rewards, like the chance to train with the athlete in person. Since launching, Binance has seen a surge of first-time NFT buyers and fans worldwide interacting with various elements of the CR7 projects, from in-person meet and greets to exclusive auctions and fan activations. 

“Forever Worldwide: The Road to Saudi Arabia” will roll out in separate drops during the upcoming football season, culminating in an auction starting June 14 featuring super super rare (SSR) NFTs. Binance’s disruptive CR7 program introduces a “Collect to Earn” mechanism, meaning the more NFTs you collect the more rewards you earn. NFT holders will have special access to vintage jerseys, soccer tickets, signed printable posters, the opportunity to submit Q&As to Ronaldo that he will answer in personalized videos and the unforgettable chance to meet the athlete in person.

Drop one of the NFT collection, launched on May 29, documents the start of Ronaldo’s journey from Madeira to Lisbon and Manchester. Artists Katt Phatt (representing Madeira), Rodrigo Doin (Lisbon) and John Sheehan (Manchester) bring the collection to life in a series of beautiful NFT artworks enshrining Ronaldo’s early-career highlights. 

The second NFT drop is officially live and includes artworks spanning Ronaldo’s global footprint in Madrid, Turin and Saudi. Spanish artist Lisett Ledón documents Ronaldo’s unmistakable imprint on Madrid, with Pasquale Garibaldi paying homage to his legacy in Turin, Italy. Lastly, Saudi and Moroccan artist Shaker Kashgari completes the second drop with an ode to Saudi Arabia — Ronaldo’s most recent chapter in the league. Kashgari’s calligraphy designs have made a splash in the sports realm, including notable jersey collaborations with adidas.

“Cristiano Ronaldo’s incredible journey from humble beginnings to football legend has not only inspired fans around the world but has brought all of us along that incredible ride,” says Sarah Dale, Head of Brand Partnerships at Binance. “To encapsulate this journey, we’ve worked with him to create our most remarkable NFT collection to date with the very best rewards ever offered for sports fans, while giving a platform to incredible talent with personal ties to iconic locations throughout Cristiano’s life. Together, we’re committed to reshaping fan engagement in sports, and this collection does that by opening up new horizons of NFT utility and levels of fan-connections.”

A limited-edition collection of SSR NFTs will debut later in June, including artworks exclusively designed by local artist Mr. Dheo that pay tribute to Ronaldo’s home country, Portugal. Fans can acquire the ultra-rare collection of NFTs during an upcoming auction on June 14 through 18.

With the “Forever Worldwide: The Road to Saudi Arabia” collection, Binance harnesses its innovative blockchain technology to create once-in-a-lifetime experiences and engagement opportunities for sports fans around the globe. 

Drop one of the “Forever Worldwide: The Road to Saudi Arabia” NFT collection is now live on the Binance NFT Marketplace and Binance’s Forever Zone.

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