Casablanca Captures Endless Summer Spirit With Pre-Fall 2024 Campaign

Set at the mid-century Green Galaxie villa. 

Fashion
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Although summer is yet to officially begin, Casablanca is already looking ahead with its Pre-Fall 2024 campaign. But what’s interesting about the seasonal overlap is that even in preparation for cooler temperatures, the Pre-Fall 2024 collection captures the endless spirit of summer.

To showcase the new collection, the Parisian brand headed to the glass and metal-laden mid-century villa, Green Galaxie. Inside and outside, the Dudi Hasson-shot visuals lend themselves to the brand’s key focus on striking visuals – all while channeling the luxuriously elevated, yet easy personality of the brand. But what makes the campaign stand out, even more, are the combined and contrasting elements that see lively-hued pieces against avant-garde architecture, cliff landscapes and the Mediterranean Sea.

The cinematic style shots that lean into the house’s history exhibit a catalog of collection pieces – spanning tailoring, athletic wear, silk tops, dresses, swimsuits, knitwear, coordinating sets and more. Out of the assortment, key highlights include the brand’s signature silk button-down shirts, a women’s tailored pink coordinating set with all-over Casablanca logo embossing, a men’s textured white tailoring coordinating set, a men’s green velour set men’s gradient athletic wear.

Take a look at the new campaign in the gallery above. Casablanca’s Pre-Fall 2024 collection is available now online and with international stockists.

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