Meta and Ray-Ban Release Limited Edition Ferrari Smart Glasses
As a part of its Meta AI with Vision function roll-out.
Meta and Ray-Ban continue to expand their partnership with the release of the new limited edition smart glasses design in collaboration with Scuderia Ferrari. As a part of the new Spring/Summer 2024 accessories offering, Meta has launched its first-ever limited edition glasses featuring video calling and Meta AI with Vision.
Available in exclusive Scuderia Ferrari colorways to coincide with the Miami 2024 race, the Ray-Ban Meta glasses help the brand’s roll out of the Meta AI with Vision function. It interprets what the user is seeing as well as what they are asking. For instance, by using the built-in camera, you can ask Meta AI for help with writing a caption for a photo taken during a hike or even use the glasses to translate text or signs, and even identify foreign or exotic objects like fruits on international adventures. As for the video call function, users will be able to share their view on a video call with WhatsApp and Messenger.
In collaboration with Ferrari, the glasses are available in various colors in exclusive co-branded packaging to elevate the experience. The limited-edition Ferrari x Ray-Ban Meta smart glasses is now available at Ray-Ban stores and webstores as well as online at Meta for $299 USD.
