Aimé Leon Dore Goes Across the Pond for New "The World's Borough" Campaign
The latest iteration of the campaign comes as a homage to London and features Loyle Carner, Declan Rice, Rio Ferdinand and more.
Aimé Leon Dore has revealed its latest “The World’s Borough” lookbook, this time paying tribute to the styles and stories of the city of London in the seasonal campaign. Photographed by Walid Labri, the Spring/Summer 2024 edition of “The World’s Borough” comes with a candidly captivating photoshoot and video – complete with a bevy of big-name local Londoners.
Aimé Leon Dore
In the shoot, models including Loyle Carner, Gabriel Moses, Declan Rice, Leah Williamson and Rio Ferdinand are seen posted up at the bus stop. Families, friend groups and solo travelers alike are captured in candid poses – chopping it up, checking their watches and catching up on the news while waiting for a ride.
Community is also the theme at the forefront of the Labri-directed video, which sees the stars chatting (and ranting) about their families to the camera while shooting the campaign. Check it out below.
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For Spring/Summer 2023 and many “The World’s Borough” deliveries prior, ALD has paid tribute to its home city of NYC.
View the full Spring/Summer 2024 “The World’s Borough” campaign in the gallery above and stay tuned for updates on the new apparel’s release.
