Aimé Leon Dore Is Launching a Golf Line
The teaser shows a bucket hat, wind shirt and relaxed fit trousers in lightweight fabric.
If 2024 has proved anything so far, it’s that golf’s moment in underground and mainstream fashion isn’t just a moment. As brands like Malbon continue to establish their footing and raise awareness for the game among a younger and more stylish crowd, the fashion world is bound to take notice. Cue Aimé Leon Dore Golf, because the New York City-based label known for building a cult following around elevated streetwear signaled its expansion to fairways and greens with a teaser video posted this morning.
The one minute-long video portrays a man cleaning a set of shiny Titleist blades and putting them back into a vintage caddie bag, meanwhile an NYC weather report plays in the background. The teaser provides a few glimpses of what the collection could look like, with the model wearing a bucket hat, a pair of relaxed fit trousers with pockets at the hip and a wind shirt with a half-zip opening. Compared with the brand’s inline offerings, it appears the golf collection will lean more into technical fabrics that are better suited for the elements. The logo meanwhile, which is revealed at the conclusion of the video, features a depiction of a green and flagstick with the word “AIMÉ”.
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