Jordan Brand Opens First World of Flight Store in China
Have a look inside the location, situated in the Sanlitun district of Beijing.
Jordan Brand has officially opened its first official World of Flight store in China. Located in the vibrant and trendy Sanlitun fo the Chaoyang District in Beijing, the store makes its debut in the Chinese capital. A retail space focusing on basketball culture, the store comes after successful store openings across the world including in Hongdae, Seoul, Shibuya, Tokyo and in Milan.
Spanning over 1,000 square meters and across four stories, the new flagship pays homage to both the local Chinese heritage and of course, the Jordan Brand legacy. In order to do so, Jordan Brand tapped local artist to help with designing several art pieces displayed around the store. Also pulling aesthetic details from its surrounding neighborhood, the store complements the local architecture. Some heritage details include incorporating the Chinese characters “京砖” into the flooring as well as artistry of the Forbidden City on the first floor.
The store offers innovative services in the form of customizable products via “The Workshop,” including hot-stamp embossing, aglet engraving, and apparel patching, as well as a space for members-only events to further enhance the shopping experience. The store is also expected to stock the latest sneakers and apparel collections from the brand, as well as an exclusive “Wings Collection.” Sarah Mensah, the president of Jordan Brand said in a statement, “Jordan Brand has always shared a special relationship with China. China’s love for the game of basketball runs deep, and we’re thrilled to open Jordan World of Flight Beijing Sanlitun as our pinnacle expression of basketball culture and Jordan Brand at retail. Jordan World of Flight stores worldwide including Milan, Tokyo and Seoul are being embraced by consumers and we are excited to extend this innovative retail concept to our consumers in China. The unveiling of Jordan World of Flight Beijing Sanlitun is a pivotal moment for Jordan’s global strategy, signaling a new chapter for the Brand’s expansion and innovation in China furthering the Brand’s international presence.”
The new Jordan Brand World of Flight store is now open.
Jordan Brand World of Flight Beijing
15 North Sanlitun
TaiKoo Li, Chaoyang District
Beijing, China
