Gramicci x and wander Is Destined for Climbing Adventures
Promoting shared Japanese values.
Performancewear is the name of the game at Gramicci. After touring London for its Spring/Summer 2024 campaign, Gramicci has enlisted fellow Japanese label and wander for an adventurous collaboration.
The duo merges mutual brand identity, building on their Japanese roots and affinity for outdoor exploration. The line is guided by alfresco functionality, promoting shared values while honoring Gramicci’s previous home in California’s Yosemite National Park.
Gramicci x and wander joins hikers together for a good time, guiding them down hidden trails in the wilderness. Technical garments lead the range in paneled hues, kicking things off with purple-toned performance jackets that shield wearers from unexpected conditions. Pocketed crewnecks and resistant trousers trek towards the unknown, featuring contrasting pockets for increased storage on the move. Nylon uniforms don collaborative branding throughout, completing the collection with a harmonized selection of bags and caps.
Take a closer look at the Gramicci x and wander collaboration in the gallery above. It will be released via both brands on March 6.
