Timex and seconde/seconde/ Unveil "All My Exes are Losers" Collection

In a fusion of humor and style, Timex has unveiled a collaboration with seconde/seconde/ titled the “Q Timex x seconde/seconde/ Loser” or “All My Exes are Losers” collection, a playful take on the theme of heartbreak — just in time for this Valentine’s day.

At the heart of this distinctive design is a customized second hand that humorously depicts an “L” for “loser,” initially pointing the finger at an “ex.” Yet, as the hand rotates, it turns towards the wearer every minute, offering a moment of comic relief and an opportunity for introspection. The brands shared that this feature is designed to encourage wearers to ponder their role in their past relationships, blending the line between the observer and the participant.

This special edition revitalizes the classic ’70s Q Timex design, incorporating either a stainless-steel or gold-tone case and band, enhanced with a rotating top ring and a functional battery hatch. The watch’s face is made visible through a domed acrylic crystal, complemented by luminant dial markings that ensure time is readable in low light.

Beyond its unique design and comedic twist, the watch is practical, boasting a 50M water resistance and a comfortable 38mm case size with an 18mm lug. Priced between $249 and $259 USD, the “Q Timex x seconde/seconde/ Loser” is set to launch on February 9, available exclusively via Timex’s official site. This timepiece promises not just to be a talking point but also a quirky companion through the highs and lows of love.