BRED Abu Dhabi presented by Hypebeast is returning for 2024. A celebration of all things neo-culture, the five-day festival brings music, fashion, art, food, culture, sports, and gaming to the forefront to celebrate the fusion of diverse subcultures within the region.
Recently premiering the It’s Our Time documentary — fronted by talented creatives from the region — with a launch party that gave a sneak peek of what’s to come.
Last year, the event boasted a carefully curated range of activities and programming offering a fully immersive festival. So expect to see regional and global fashion labels showcasing event exclusives and limited-edition drops, sports tournaments, and late-night rooftop parties, all while offering a unique experiential and cultural platform that enables regional creatives to showcase their work alongside global artists.
With renowned DJs providing the soundtrack of each day, the main attraction due to draw swathes of crowds to its immense stages is the lineup of unforgettable headline music acts. The UK’s J Hus and AJ Tracey will be hitting the main stage on Thursday, Metro Boomin and Offset on Friday, while Don Toliver and Ty Dolla $ign conclude the international lineup the following day.
Alongside these global stars, a range of exciting regional acts will be a key focus in the music programming. Stay tuned for the full lineup on Hypebeast in the coming weeks.
BRED Abu Dhabi presented by Hypebeast will run from April 24-28 in Yas Bay. Get your tickets now on the official website as well as Ticketmaster, with the Festival Day Pass starting from 75 AED (approx. $21 USD); the Five-Day Festival Pass starting from 495 AED ($135 USD); and access to concerts from April 25-27 starting from 125 AED (approx. $34 USD).