Soulland FW24 Blends Fanciful and Functional Design Codes

Illustrative statement pieces complement well-formed basics to produce the brand’s next-season uniform.

Fashion
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Copenhagen-based fashion label Soulland has championed Scandinavian craftsmanship for more than two decades, with seasonal collections that prioritize fine textures, playful prints and functional wearability. Founded by Silas Adler and Jacob Kampp Berliner in 2022, the brand (which originally launched exclusively with menswear) now operates with a sartorial rhythm, revealing co-ed collections in presentation formats to highlight the details within its creations.

The label’s Fall/Winter 2024 collection begins with a thin, draped coat flaunting an illustration of a snow-shoe hare in an orange-hued nature scene. More picturesque environments find prominence all over short-sleeved collared shirts and button-down dresses, showcasing the brand’s penchant for artistic graphics (and the outdoors).

Later on, the line features a new logo print, which sees the “S” in the brand’s iconography become a dollar sign, drawn by Adler’s son. Another iteration, planted on the back of a T-shirt, finds the imprint’s name under an illustration of a galloping unicorn.

Amidst louder statements, the label puts forth a number of quieter staples: nylon windbreakers, utilitarian jackets, oversized leather shirts, brown knit sweaters and striped blazers form the everyday Soulland uniform. Overall, the brand balances the whimsical with the practical, effectively.

See Soulland’s Fall/Winter 2024 collection in the gallery above, and stay tuned to Hypebeast for more seasonal fashion coverage.

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