Moncler Grenoble Takes to the Mountains for Inaugural FW24 Runway
The performance sub-label hosted its first runway show on St. Moritz summits, welcoming international glitterati to experience the magic.
In the middle of a snow-covered forest in St. Moritz, lost in the mountains of Switzerland’s Engadin valley, Moncler brought together its international community to reveal Moncler Grenoble’s Fall/Winter 2024 collection. Moncler Grenoble headed to the runway for the first time, transitioning from intimate presentation to glamorous showcase with the perfect convergence of peak luxury and performance.
Moncler‘s sub-label remains closest to its mountaineering roots, marrying performance and function through vibrant collections grounded in glamorous uniforms. The runway show was nothing short of a spectacle, guiding international stars to snow-covered mountain summits. Anne Hathaway, Kate Moss, and Shaun White were a few in attendance, sitting front-row to experience the magic in negative temperatures.
The brand’s FW24 collection was immersed in nature, being at one with its alfresco surroundings while heading down the slopes in style. Moncler ignited St. Moritz’s Clavadatsch lodge with an ethereal offering destined for après-ski activities, delivering a harmonized collection of alluring winter staples.
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The 91-look collection is fuelled by sophistication, beginning with all-white insulating garments featuring belted accents and tan decor. Puffed outerwear and straight-cut bottoms jumped from look to look alongside athletic accessories primed with protection. Graphic knitwear merged with patchwork styles complete with shearling and long hair wool across luxurious ensembles, while red, white, and black tones came alive on diamond-shaped prints with festive backbones. Animalistic manes roared on decorative jackets and colossal boots with a mind of their own, grounding the collection in shielding cover-ups destined for downhill adventures.
Take a closer look at Moncler Grenoble’s FW24 collection in the gallery above.
