Sotheby's Readies "The GOAT Collection: Watches & Treasures From Tom Brady"

Including 20 sports artifacts chronicling his 28 years on the field and 21 vintage and modern watches.

Sports
1.8K 0 Comments

Sotheby’s is officially launching its upcoming “The GOAT Collection: Watches & Treasures From Tom Brady” auction. The news comes after the auction house revealed that the ex-NFL quarterback is selling off $6 million USD worth of rare watches. The exhibition opens this later this week and will give potential buyers and fans alike the opportunity to see firsthand the pieces that have represented Brady’s long-standing career and personal legacy.

The sale will feature 20 sports artifacts that have chronicled his 28-year football journey from his time at the University of Michigan to the NFL. Some key pieces from this era of his life that are being sold at Sotheby’s include the 2021 Tampa Bay Buccaneers jersey he wore when he broke the NFL career passing record. The jersey is expected to sell between $400,000 to $600,000 USD. His 2019 New England Patriots game-worn helmet during his final game with the team is estimated to sell between $40,000 and $60,000 USD and his famed NFL combine short from the 40-yard dash is expected to go upwards of $100,000 USD.

Amongst his watch collection, Brady is auctioning off 21 of his treasured vintage and modern timepieces. The watch auction is led by the ultra-rare Rolex Daytona “John Special Player” which he wore during the honorary celebration at the New England Patriots 2023 season opener. The watch is expected to reach between $600,000 to $900,000 USD. Another big watch highlight is his Audemars Piguet Ref. 26730BC.ZZ.1320BC.99 Royal Oak that he wore during his Netflix special The Roast of Tom Brady, a wrist piece that is set to be selling between $400,000 and $800,000 USD.

The live auction is on December 10. The exhibition is available for viewing at Sotheby’s New York starting on December 5 until the 10th.

Read Full Article

What to Read Next

Patta Celebrates 20th Anniversary With Collaborative Converse Chuck 70 and Apparel
Fashion

Patta Celebrates 20th Anniversary With Collaborative Converse Chuck 70 and Apparel

The collection also honors Patta and Converse’s longstanding partnership.

MM6 Maison Margiela Pre-Fall 2025 Reworks Formal Structures
Fashion

MM6 Maison Margiela Pre-Fall 2025 Reworks Formal Structures

Bringing versatility to everyday garments.

HBO's 'The White Lotus' To Premiere in February 2025
Entertainment

HBO's 'The White Lotus' To Premiere in February 2025

Warner Bros. Discovery exec JB Perrette also revealed a 2026 return for ‘Euphoria.’

GOAT Returns as Art Basel’s Global Host Uniform Partner
Fashion

GOAT Returns as Art Basel’s Global Host Uniform Partner

Featuring exclusive artwork by Diana Yesenia Alvarado.

AGLXY Joins Pestle & Mortar Clothing and Don’t Blame The Kids for SEA-Inspired Collection
Fashion

AGLXY Joins Pestle & Mortar Clothing and Don’t Blame The Kids for SEA-Inspired Collection

A celebration of Indonesia, Malaysia and the Philippines titled “SEA No Bounds, SEA No Borders.”


J. Cole Debuts Two Unreleased Collaborations With Kendrick Lamar
Music

J. Cole Debuts Two Unreleased Collaborations With Kendrick Lamar

The Dreamville founder also talked about his “feeling of surpassment” when Dot dropped ‘good kid, m.A.A.d city.’

Award-Winning Lamborghini Miura P400 Surfaces for Auction
Automotive

Award-Winning Lamborghini Miura P400 Surfaces for Auction

Offered by Bonhams Cars and estimated to fetch as much as $2,800,000 USD.

Mattel Sued Over Mistakenly Printing URL for Pornographic Site on 'Wicked' Dolls Packaging
Entertainment

Mattel Sued Over Mistakenly Printing URL for Pornographic Site on 'Wicked' Dolls Packaging

A class action lawsuit has been launched by a South Carolina resident after purchasing the toy for her young daughter.

Nike Offers a Sweet Treat With The Dunk Low "Mint Chocolate"
Footwear

Nike Offers a Sweet Treat With The Dunk Low "Mint Chocolate"

Arriving in Spring 2025.

ASICS Skyhand OG Surfaces in Another Retro-Inspired “Cream/Rainy Lake”
Footwear

ASICS Skyhand OG Surfaces in Another Retro-Inspired “Cream/Rainy Lake”

Available now.

More ▾