Jain Is Building a Golf Brand for All-Ages

While many golf brands talk about growing the game, Jain is really doing it by creating a welcoming space not just for adults, but for kids as well. Therein lies the appeal of Jain from the beginning, its endeavor to create something that feels approachable regardless of age, skill level or gender. And at the end of a year in which it hosted the second edition of its all-ages Camp Jain at Topgolf Augusta, Jain has released a collection dedicated its day ones.

Consisting of comfortable, retro-inspired pieces in Jain’s signature colorful hues, the collection encompasses t-shirts, knit sweater vests, hats, base layers and most notably the brand’s first attempt at a polo shirt. The short sleeve garment is designed with versatility in mind, constructed of a textured poly/cotton blend which guarantees it looks at home on the course or styled with an everyday outfit. The length is such that the shirt can be tucked into golf pants or worn untucked with denim. On the kids side of things the Knitted Vest by Jain Jr. could be your toddler’s favorite layer or standalone top. The jacquard knitted artwork on the front represents Jain who founder Chris Hovsepian describes as “golf’s Bugs Bunny.”

With the release of his final collection for 2024, Hovsepian also offered these thoughts on the year to come: “In 2025, we’re expanding Jain’s World by taking Camp Jain on a road trip, bringing our character to life in more ways than one and continuing to collaborate with the people & brands that inspire us most!”

You can check out the brand’s online store here as well as a selection of products over on HBX.