New Chivas Regal 18 Bottle Receives an Artistic Unveiling in the UAE

Earlier this month, Chivas announced the arrival of a new bottle for its iconic Chivas Regal 18 scotch whisky. Morphing the traditional rounded shape into a taller and slimline silhouette, its refined, clean-cut, and sustainable redesign gives a fresh look to the time-honored craftsmanship that goes into its award-winning blend.

With the new bottle marking the first-ever Chivas Regal 18 redesign, the brand celebrated the historic moment at a special unveiling event in Dubai. Continuing to hone in on the artistry of whisky distilling, the concept “Brilliance Takes Time” gave focus to the event, emphasizing how the finest things are the result of patience, precision, and the careful balance of time and craftsmanship.

A landmark in the Burj Khalifa district, the Zaha Hadid-designed ME Dubai hotel was a statement of this concept with its longstanding commitment to supporting artists through its regularly commissioned art pieces. Inside, the intimate space was transformed with blue lighting and jewel graphics, paying tribute to the newly restaged bottle.

As guests arrived, they were greeted with signature martini-style cocktails as the brand gave a taste of the elegance and splendor set to unravel throughout the evening. Once welcomed, guests were then invited to pause and take a moment to reflect on their own journey through time by sharing a message with their 18-year-old selves, celebrating how time shapes us and contributes to inner brilliance.

The showstopper of the night, however, was an art installation specially designed by sculptor Idriss B. Best known for his geometric works, the respective installation played on the “Brilliance Takes Time” concept through a polygonal hourglass design showcasing the Chivas Regal 18 bottles.

After the unveiling, the sculptor participated in a discussion where he reflected on the piece’s symbolic representation. “I wanted to capture the essence of patience, precision, and craftsmanship—qualities that resonate deeply with both art and whisky-making,” he said. “It’s a celebration of how time, when balanced with creativity and skill, leads to something truly brilliant—whether it’s a masterpiece of art or a blend as exceptional as Chivas 18.”

Giving guests a tangible reminder of the artist’s profound message, the brand gifted miniature versions of the creation for them to take home – allowing them to celebrate time-honored craftsmanship in all corners of life.

Take a look back at the Chivas Regal 18 bottle unveiling event in the gallery above. To find out more about this milestone, head to the brand’s website now or follow the latest on its Instagram page.

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