Charli xcx Shares 'BRAT' Manifesto Written in Summer 2023
“This is Global. I will provide the momentum and tell the story in a laser focussed way. We must execute everything with power and confidence.”
Charli xcx‘s BRAT roll-out has been anything but ordinary. The critically acclaimed 2024 LP by the British pop star has received two special editions and millions of memes centered around lighthearted TikTok dances to controversial political tweets. Now Charli has revealed that her chaos was cultivated long before “BRAT Summer” took place.
On her private Instagram account 360_brat, the artist shared images of a manifesto for the BRAT album written in the Summer of 2023. “The artwork for Brat will be obnoxious, arrogant, and bold. Some people will hate it.” “It will be heavily text-based, either font on a plain background or painted on a wall or disregarded object,” she said.
Charli xcx shares her ‘BRAT’ manifesto from summer of 2023:
“The artwork for BRAT will be obnoxious, arrogant and bold. Some people will hate it.” pic.twitter.com/i1YUSUaOko
— Pop Crave (@PopCrave) December 29, 2024
The manifesto further reveals that the progressive marketing strategies behind BRAT were rooted in her original intentions. “This is Global. I will provide the momentum and tell the story in a laser focussed way. We must execute everything with power and confidence, she explained. Charli said in another slide, “There is no explanation for what I do. The answer is always ‘no comment’. We must cultivate desire, chaos, and destruction. The whole album campaign is high art.”
Charli’s tone is reminiscent of the Pop Art philosophy of artist Andy Warhol, who was famous for his visual exploration of early celebrity and mass marketing. And it seems that her laser focus paid off, as BRAT racked up seven Grammy nominations including Album of the Year and Record of the Year, and later became 2024’s most critically acclaimed album, according to data from Metacritic.
