Ye Drops a "Bomb" with His Latest Music Video

In his latest musical venture, Ye pushes creative boundaries with “Bomb,” a standout track from Vultures 2 — his collaborative album with Ty Dolla $ign. The song and its accompanying music video masterfully blend family, innovation and experimental storytelling, cementing Ye’s role as a pioneer in the modern music landscape.

The music video stars Ye’s daughters, North and Chicago, in a surreal post-apocalyptic narrative. The siblings embark on a high-energy adventure through a desert landscape, piloting futuristic Tesla-inspired Cybertrucks while being pursued by gremlin-like creatures. Utilizing generative AI, the video immerses viewers in an otherworldly spectacle, blending psychedelic graphics, Mario Kart-style visuals, and cutting-edge technology into a cohesive, futuristic vision.

Opening with a choppy, trap-inspired beat and sharp transitions, the track delivers a dynamic and unpredictable soundscape. Rapper Yuno Miles brings his signature humor and borderline-parodic verses, infusing the song with a playful edge. North West captivates listeners with a compelling rap verse in Japanese, highlighting her linguistic talent, while Chicago’s freestyle about fun, beaches and sunshine adds a burst of youthful energy. Together, their unique vocal styles not only complement the track’s experimental vibe but also showcase the burgeoning artistic potential of the next generation of the West family.

Watch the music video above.