Discover Ray-Ban’s Next Chapter with Cheng Yi: A New Era of Style and Self-Expression
Teaming up with global brand ambassador Cheng Yi to embody the brand spirit.
Renowned for its classic, timeless design and cutting-edge technology, the iconic eyewear brand Ray-Ban endeavors on new boundaries, setting the bar for eyewear trends. This year, with the launch of Ray-Ban 2024 Fall/ Winter new products in Asian Design and newly Ray-Ban Change collection, Ray-Ban took a leap forward to pursue journey of authenticity, diving headfirst into the youthful world while staying true to its iconic roots.
Ray-Ban recently brought on actor Cheng Yi as its global brand ambassador, a move that perfectly captures the independent, confident spirit shared by both the brand and Yi himself. Blending innovation with classic style, the partnership raised a unique resonance with Ray-Ban.
Ray-Ban
Ray-Ban
Cheng Yi, well-known for his acting prowess, has also become a younger generation’s favorite, captivating audiences across industries with his multifaceted charm. He has been emboldening the youthful generation to break new ground and open up new vision of their “inner-self”, creating a natural synergy with Ray-Ban. This partnership not only just feel relevant to today’s youth—it’s a cultural moment that resonates globally.
Ray-Ban also dives into an innovative chapter with its Ray-Ban Change collection, powered by Transitions, taking the chance of Cheng Yi’s evolving role to a more comprehensive market. Representing Ray-Ban’s commitment in craftsmanship and innovation, this Red Dot Award winner design reimagines the classic Original Wayfarer with versatile styles. Impressively, the Ray-Ban frame not only adapts the Asian fits with iconic stylish design, but also introduces light-responsive technology this time with dynamic presentation suited to Asian consumers. Each frame integrates the ability to sync with light and transitions photochromic dyes, the pigment grows more vibrant in sunlight and gently fades indoors. The diversity and creativity one can express along with the change of shades is bold and unlimited.
Ray-Ban
Ray-Ban
As the travel season kicks off, Ray-Ban and Cheng Yi’s 2024 Fall/Winter collection arrives just in time for modern explorers—whether they’re on the road or embracing their inner journey. This season’s lineup includes a range of versatile sunglasses and optical styles from daily scenarios to stylish expression. From square design to pillow shape, each piece is crafted for a comfortable fit especially tailored in Asian Design for Asian face fits. For those ready to embark on a vibrant, authentic journey, Ray-Ban is ready to set off next adventure of expressing true self as an authentic companion.
