AC Milan Continues Its 125th Anniversary Celebrations with A BE@RBRICK Collab

Storied Italian football club AC Milan is celebrating its 125th anniversary this year. As part of the festivities, it’s linked up with Medicom Toy for a pride-filled BE@RBRICK collaboration. Arriving in 100%, 400% and 1000% sizes, the familiar anthropomorphic, potbellied bear has been reimagined as a team tribute any die-hard cacciaviti will need in their collection.

Though AC Milan founder Herbert Kilpin famously said that the AC Milan squad would be like “a team of devils” and their colors “red like fire and black like the fear we will evoke in our opponents,” the club’s BE@RBRICK design takes a more playful bent. The club’s fearsome stripes are on full display thanks to the BE@RBRICK being presented in its home kit, but the figure itself is done up in a shimmering gold for a nod to AC Milan’s championship greatness (the club has 19 total Serie A titles in its history, trailing only Juventus and rival Inter Milan).

This effort with Medicom Toy is far from AC Milan’s first cultural foray as well. Off-White™ has been the club’s “style and cultural curator” since 2022, Drake and LeBron James are minority investors and AC Milan has also teamed with the New York Yankees on co-branded apparel.

AC Milan’s set of BE@RBRICK figures are available via the club’s webstore now. The 1000% figure is limited to 300 units and priced at €1,250 EUR (approximately $1,379 USD), while the 400% and 100% figures arrive in a set for €280 EUR (approximately $319 USD)