Shinsuke Nakada Debuts "UNLIKELY" New Brand With FW23 Collection

The BEAMS creative director offers his take on modern, dismantled workwear.

Fashion
2,869 Hypes 0 Comments

Seasoned creative director Shinsuke Nakada of BEAMS has officially unveiled his new label, aptly named UNLIKELY, with a versatile Fall/Winter 23 collection. Across a range of layer-able outerwear, statement jackets and lots of tweed, Nakada presents his vision of elevated workwear in a striking albeit cohesive collection of cold-weather pieces.

 

View this post on Instagram

 

A post shared by Unlikely (@unlikely_drygoods)

Nakada’s UNLIKELY offers apparel for everyone – whether you define yourself as “a twisted person” or “a detail nerd” or even fall privy to “a collecting habit”, the quippy campaign imagery exemplifies the universality of the menswear collection.

Oversized, statement jackets stand out at the forefront of Nakada’s first UNLIKELY capsule, seeing the designer lean into lengthy down parkas and distinguished wool and tweed coats. The collection is fit for the forthcoming winter months, primarily taking to earthy hues, and offering creative layering options. The Simple Down Vest is ideal for layering, and the collection’s button-down and flannel shirts tap insulating, cozy fabrics.

 

View this post on Instagram

 

A post shared by Unlikely (@unlikely_drygoods)

Pants span a range of loose, baggy fits. Using reworked denim fabrics, Nakada ensures even the sweatpants appear clean and cohesive with the collection’s trousers and Time Travel jeans (yes, that’s what they’re called). Rounding out the clothing selection are elevated raglan hoodies and crewnecks, with accessories including a wool tweed bucket hat, two styles of ties, a dignified handkerchief and a “Hood Anything” – pictured below.

 

View this post on Instagram

 

A post shared by Unlikely (@unlikely_drygoods)

Nakada’s debut UNLIKELY collection is now on sale. See the full list of stockists in a story highlight on UNLIKELY’s Instagram page.

In other fashion news, Palace has unveiled the lookbook for its lively Winter 2023 collection.

Read Full Article

What to Read Next

Professor.E Explores Evocative Duality With FW23 Collection
Fashion

Professor.E Explores Evocative Duality With FW23 Collection

A striking balance of glamor and depression.

NEEDLES Crafts FW23 “SPECIAL RELEASE” Collection for Nepenthes
Fashion

NEEDLES Crafts FW23 “SPECIAL RELEASE” Collection for Nepenthes

Featuring signature tracksuits fit for the season, knitwear and more.

Malbon Golf's Westward Collection Highlights FW23
Golf

Malbon Golf's Westward Collection Highlights FW23

Western-inspired design cues with an elevated touch.


LABRUM Collaborates With the Tupac Shakur Estate for New FW23 Collection
Fashion 

LABRUM Collaborates With the Tupac Shakur Estate for New FW23 Collection

Coming alongside an immersive pop-up at Brixton Village, London.

Burna Boy Rolls Up in a Yellow Ferrari in the "City Boys" Music Video
Music

Burna Boy Rolls Up in a Yellow Ferrari in the "City Boys" Music Video

Which also features a brief Quavo cameo.

Galerie Kreo Unveils Extensive Exhibit, "Virgil Abloh: Echosystems"
Art

Galerie Kreo Unveils Extensive Exhibit, "Virgil Abloh: Echosystems"

Featuring the “WORLD LEADERS” ladder, “TOWER HILLS” chair and “MIDWAY VILLAGE” bench.

Houseplant's New Vinyl Box Set Suits Any Vibe
Design

Houseplant's New Vinyl Box Set Suits Any Vibe

What Seth Rogen and Evan Goldberg call “101 minutes of catchy, hooky, funky, bumpy, dancy, poppy, solid gold goodness.”

Sean Wotherspoon and the adidas Gazelle for Hypebeast's Sole Mates
Footwear 

Sean Wotherspoon and the adidas Gazelle for Hypebeast's Sole Mates

Wotherspoon discusses his history with the Gazelle and his collaboration’s unique materials, his growth as a designer and collaborative partner and more.

Maximilian Davis Blossoms Into Himself for Ferragamo SS24
Fashion 

Maximilian Davis Blossoms Into Himself for Ferragamo SS24

The British designer’s third collection for the house abolished red almost entirely, delivering a refined collection in solemn hues.


Ferrari SS24 Is the Epitome of Luxury and Desire
Fashion

Ferrari SS24 Is the Epitome of Luxury and Desire

The brand’s fifth collection reflected its consumers’ premium mindset, keeping wishful thinking and race-ready wardrobes at the fore.

BOSS Opened the Gates to Its Techtopia Intelligence Lab for FW23
Fashion

BOSS Opened the Gates to Its Techtopia Intelligence Lab for FW23

Sophia the robot welcomed guests into BOSS’ technical showcase, unveiling a futuristic wardrobe for civilizations to come.

Baume & Mercier Introduce Riviera Perpetual Calendar and 50th Anniversary Special Edition
Watches

Baume & Mercier Introduce Riviera Perpetual Calendar and 50th Anniversary Special Edition

Limited to 50 and 273 pieces respectively.

Watch Your Fingers: LEGO Just Let a Super Mario Piranha Plant Loose
Toys

Watch Your Fingers: LEGO Just Let a Super Mario Piranha Plant Loose

An 18+ collectible with a full set of teeth.

Nivada Grenchen Reveals Limited-Edition F77 Smoked Dial
Watches

Nivada Grenchen Reveals Limited-Edition F77 Smoked Dial

A modern twist on its 1977 classic example.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.