Noah and PUMA Storm Forbidden Art Museums In Second Collaboration

Unveiling the duo’s PUMA Pro Star and apparel collection.

Footwear
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New York-based imprint Noah is reuniting with PUMA for their second collaborative effort. The duo first joined forces in June, taking over nude tennis courts and reissuing the PUMA Wimbledon model. For round two, the brands storm forbidden art museums at closing and expand their multi-seasonal partnership.

The collaboration continues to lean toward vintage sportswear styles, expressing unmatched East Coast flair through on-court references. Noah awakens the PUMA Pro Star in cream and green vintage-inspired accents. The low-top silhouette features all-leather uppers with linear perforations, co-branded tongue tags, and debossed rear windows.

In the apparel department, Noah and PUMA deliver a relaxed wardrobe destined for game time. Quarter-zip French Terry Hoodies are designed in delicate grey, while graphic long-sleeves boast rainbow-colored illustrations with hidden PUMA mascots. Checkered shorts and knitted headbands complete the collection.

Take a closer look at the second Noah x PUMA collaboration in the gallery above. The range will be available on September 21 via Noah and select retailers.

In other news, ADER Error’s FW23 “Oblique Hints” campaign goes crazy for selfies.

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Andrea Sacal Editor

Andrea Sacal is a fashion journalist and social media curator who entered the industry in 2021, serving as an editor across Hypebeast's LATAM and UK platforms for over four years. She oversees Latin American socials and aims to highlight emerging and established brands, artists, and creatives contributing to the region. Andrea also focuses on Fashion Month and frequently covers Paris Fashion Week for Hypebeast's global channels.

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