In anticipation for the Los Angeles Rams‘ NFL season opener against the San Francisco 49ers, the team is partnering with staple LA-based streetwear brand, Born X Raised to reveal a new capsule collection.
In its third collaboration with Born X Raised, the Los Angeles Rams are sharing their devotion to the West Coast city. The collection also comes after the tragic death of co-founder Christ “Spanto” Printup. As a way to keep his vision and love for the city alive, the collection builds on his legacy as he was raised in LA and was a longtime Rams fan. With all his collections, Spanto continually told the “real story of LA,” while also sharing his love for his community through Born X Raised. Not only does the collection pay tribute to Printup’s affection for Los Angeles, but the collection leans in to the signature Born X Raised motifs, amalgamated with the Rams branding and iconography. Utilizing the blue and yellow team colors, the capsule features vivid graphics and a special nod to the Rams’ 1999 and 2021 Super Bowl Championships.
Alongside the collection, Born X Raised and the Los Angeles Rams have also released a one-minute short film that touches on their pride for LA. Watch below as the film captures the field crew painting the lines at SoFi Stadium. The capsule collection is set to release on September 15 at 12 p.m. PT online at RamsFanShop and The Rams.
In other fashion news, Stüssy links up with Better Gift Shop for an upcoming collaboration.