Mattel‘s bet on Greta Gerwig for Barbie is proving to be one of the best decisions within film. Making history, the film is now the highest-grossing film directed by a woman just after a massive second debut weekend. Previously, the record was held by Patty Jenkins for her 2017 DC Comics film Wonder Woman which totalled $822.8 million USD at the box office.
In just its box office opening weekend, Barbie hit $356 million USD globally. With this number, the film also now holds the record for the highest-grossing opening weekend for a female director. By Monday, July 31, the film had already surpassed $800 million USD around the world. Barbie also had the biggest opening of 2023, beating out the likes of Guardians of the Galaxy Vol. 3 and The Super Mario Bros. Movie, making it the highest opening for a non-sequel as well. Margot Robbie stars as the titular Barbie while Ken is played by Ryan Gosling. Both stars have not had a film open to more money at the box office.
In terms of other records, Barbie also had the biggest for a toy-based film as well as a movie without IMAX. The movie was a good news for Warner Bros., making it the studio’s biggest opening week in its history. The film came out on the same day as the much-anticipated Oppenheimer. With these numbers, it is certain that the film surpasses the Christopher Nolan epic, proving that its over-the-top marketing was the way to go.
In other entertainment news, Netflix has released the official trailer for its first interactive rom-com Choose Love.