BAPE on Tuesday announced its venture into the great outdoors with the launch of a camping equipment label, titled “A Camping Ape.” Currently on display at Tokyo’s Isetan Shinjuku store, the practical line features all of the streetwear-savvy camper’s essentials, alongside exclusive “A Camping Ape” T-shirts.
For its latest brand extension, BAPE enlisted a handful of outdoor experts, including furniture label Helinox, Japanese camping brand JAGUY and textile giant Pendleton, to ensure buyers enjoy a stylish, scot-free camping experience.
A BATHING APE®︎ introduces its new outdoor label “A CAMPING APE”.
This collection will be available at A CAMPING APE Isetan Shinjuku pop up store from Wednesday, July 5th, 2023.https://t.co/quvRDuqEkF
— BAPE.COM (@BAPEOFFICIAL) July 4, 2023
Among the range, Helinox plants BAPE’s signature camouflage on a slew of durable chairs, tables and cupholders. Further, the outdoor label’s stainless-steel kitchenware, which includes drip kettles and stackable cups, also receives the logo treatment while keeping convenience at the fore. Closing their collaboration, the BAPE x Helinox Royal Box (a protective polyester model signature to Helinox) and the BAPE x Helinox Camo Tarp see the amalgamation of both brands’ signature design codes.
Pendleton, meanwhile, brings its notorious “Tucson” pattern to the table for a range of rustic rugs. The graphic merges with BAPE branding across the line’s collaborative rug mat, cushion glove, oven glove and apron. Rounding out the collection, JAGUY offered up a range of gear containers, soft coolers and lantern cases.
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BAPE’s “A Camping Ape” collection is currently on display at the pop-up exhibition on the first floor of Isetan Shinjuku until July 18. The collection will likely hit BAPE’s webstore in the coming months.
Elsewhere in fashion, check out Prada’s FW23 “In Conversation With a Flower” Campaign.