Helinox Crafts Aluminum BE@RBRICK Figures
Highlighting the light and robust alloy used in the outdoor brand’s furniture and accessories.
For its first-ever collaboration with Medicom Toy, South Korean outdoors label Helinox announces a limited series of 50 BE@RBRICKs crafted out of aluminum.
Dressed in Helinox’s distinctive cyan blues, the partnership marks the first time a BE@RBRICK figure has been made out of aluminum, the most abundant metallic element on Earth and a foundational substance for the brand’s various portable furniture pieces and accessories. The 400% figure is found in a simple design, displaying a full blue coat with the brand’s eclipse logo placed subtly on the chest and serial numbers 1 through 50 found on the foot of each piece, adding to its exclusivity. Additional add-ons include a Field Office Cary Case, which serves as a BE@BRICK carrier.
“The collaboration is the result of a challenging multiyear effort to create the BE@RBRICK figure in our signature cyan blue aluminum alloy, a project that we hope will bring enjoyment to Helinox and BE@RBRICK fans alike,” says Young Lah, CEO, Helinox.
Look for the Helinox x Medicom Toy BE@BRICK to release on June 24 via the Helinox Korea website, HCC Seoul, HCC Busan, HCC Tokyo, and select Medicom Toy retail stores. A special video showcasing the production process will be presented at the intersection of Meiji Street and Omotesando in Harajuku, Tokyo from the 18th to 30th of June.
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