Dressed in Helinox’s distinctive cyan blues, the partnership marks the first time a BE@RBRICK figure has been made out of aluminum, the most abundant metallic element on Earth and a foundational substance for the brand’s various portable furniture pieces and accessories. The 400% figure is found in a simple design, displaying a full blue coat with the brand’s eclipse logo placed subtly on the chest and serial numbers 1 through 50 found on the foot of each piece, adding to its exclusivity. Additional add-ons include a Field Office Cary Case, which serves as a BE@BRICK carrier.
“The collaboration is the result of a challenging multiyear effort to create the BE@RBRICK figure in our signature cyan blue aluminum alloy, a project that we hope will bring enjoyment to Helinox and BE@RBRICK fans alike,” says Young Lah, CEO, Helinox.
Look for the Helinox x Medicom Toy BE@BRICK to release on June 24 via the Helinox Korea website, HCC Seoul, HCC Busan, HCC Tokyo, and select Medicom Toy retail stores. A special video showcasing the production process will be presented at the intersection of Meiji Street and Omotesando in Harajuku, Tokyo from the 18th to 30th of June.
In other news, LEGO unveils four new Sonic the Hedgehog sets.