Pharrell and adidas Originals to Host Samba Café to Celebrate Their Longstanding Partnership

Pharrell‘s Paris Fashion Week schedule is shaping up to be a busy one. Besides presenting his debut collection as the menswear creative director of Louis Vuitton, Pharrell is taking time to honor and celebrate a longstanding partnership.

Over the years, adidas Originals and Pharrell have developed a growing relationship. In celebration of many years working together, the two are presenting the Samba Café pop-up during Paris Fashion Week, featuring an exclusive release of three new colorways of the Humanrace™ Samba. Held during the Paris portion of the Spring/Summer 2024 season, the pop-up is an ode to the city of Paris, which has long been a recurrent source of inspiration for the multi-hyphenate. Each day at the café will be a limited quantity of Samba Tones by Pharrell that will become available for purchase on a first come first serve basis.

Deeply rooted in their community, the adidas and Humanrace collaboration represents the key pillars of the partnership — craft, quality and heritage. The three new colorways are unveiled to be Terracotta, Charcoal, and White. The designs celebrate the brand’s iconic silhouette through the vision of long-time collaborator Pharrell. The sneakers are constructed with premium ECCO leather and adidas craftsmanship. The sneakers will be available to purchase in-store for €200 EUR. Guests can also check out the new curated menu items, exclusive packaging, high-quality coffee, and more. The pop-up is held at The Broken Arm from June 22 to June 24 from 11 a.m. to 7 p.m. each day.

The Broken Arm

12 Rue Perree
Paris, France
75003

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