Études SS24 Collides Soft Tailoring With Technical Details

Presented with the classic Parisian rooftops as a backdrop.

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Études is taking a different formula for its Spring/Summer 2024 collection this season, the brand showcased its latest collection with the Parisian rooftop as its background.

Suspending a moment in time, the collection is edgy, taking inspiration from gabber culture. Utilizing soft tailoring, the collection pays tribute to the brand’s iconic stylistic imprint, going back and forth between structure and movement. Études combines workwear aesthetic with streetwear comfort and sees this season hone in on its elegant tailoring mixed with functional allure. The silhouettes see reimagined jumpsuits and jackets, as well as deconstructed bomber jackets and oversized jackets.

Formality is found in the trench coats, double-breasted coats, while the technical highlights are seen with the outdoor harnesses colliding with an upgraded silk tracksuit. The “E” of Études becomes a scratched motif in the style of a motocross logo. The palette is neutral, seing swirls of pigeon blue, zinc, and charcoal grays are joined by black and navy hues accented by an orange tint.

Take a look at the full collection above.

In other fashion news, take a look at Pharrell’s SS24 Louis Vuitton debut.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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