The Corona Premier Clubhouse at Hypegolf Invitational Invited LA’s Finest Golfers Out for a Day of Birdies and Beers
Corona Premier’s Clubhouse activation brought a refreshing perspective to the tournament format.
Corona Premier partnered with Hypegolf to bring an experiential activation to fans during this year’s U.S. Open Championship. As the official partner and light beer of the U.S. Open Championship, held this year at The Los Angeles Country Club, the brand aims to connect sports fans to experience the tournament in a lighter, refreshing format, fostering an inclusive and progressive environment that welcomes new players to the sport. And since competitions are usually better with beer, Corona Premier’s activation was replete with opportunities for sports fans and LA’s finest golfers to hit the green and test their skills in style. The beer brand and Hypegolf Invitational hosted the Corona Premier Clubhouse experience at the Sand Canyon Country Club in Santa Clarita, California.
For early risers visiting the Corona Premier Clubhouse, the day kicked off with a breakfast banquet. A scavenger hunt sent competing players to find three golden tickets secretly dispersed on the course. Three winners were awarded two tickets for each consecutive U.S. Open tournament day. Corona Premier brand ambassadors led the day’s various course challenges, inviting light-hearted, spirited competition among attendees. Teams were divided into groups of four to play the first challenge of the day, a chipping contest that awarded one winner VIP tickets to the Corona Clubhouse Panel. Professional photographer Ryan Thomas Murray won the closest-to-pin challenge, taking home VIP tickets to The Trophy Club presented by Corona Premier. Hypegolf Invitational signage aided attendees in navigating the various on-course activities and nearby beverage carts serving seltzers and other refreshments. Following the awards ceremony, triumphant participants were gifted co-branded divot tools, beer doozies, golf towels and more. Those heading out for the day to beat traffic convened near the outside plaza, featuring several food and Corona-dedicated beverage carts, lounge chairs and puttskee golf games.
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In tandem with this activation, Corona Premier held a takeover of LA’s center atrium at Westfield Century City Plaza. The activation overlaps with each tournament day of the U.S. Open. The brand launched a series of IRL events on June 15, starting with the anticipated return of Hypegolf Talks moderated by Kira Dixon, featuring panelists such as the founders of Eastside Golf, Olajuwon Ajanaku and Earl A. Cooper, Hypegolf Senior Manager Business Development North America Ray Mate and Megan Lamothe of Foray Golf. The following day, event brand Family Style hosted an influencer dinner, treating VIP guests to burgers and birdies. Guests enjoyed specialty bites prepared by Chef Alvin Cailan and were later gifted embroidered Vessel golf bags.
Stay tuned on Hypebeast and Hypegolf for in-depth coverage of activations Corona Premier has in store during the U.S. Open Championship. Visit Corona Premier’s website and follow the brand’s Instagram to learn more.
DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.
