Bang & Olufsen Brings Your Music Taste to Life With New Campaign
“See Yourself In Sound.”
Known for pushing innovation in sound for nearly a century, Bang & Olufsen’s new campaign brings the brand’s digital experience into a new era. By transforming audio into the form of a moving 3D avatar — with each one being unique to a person’s music taste — the look of the avatar is based on the mode, energy, and groove of a user’s listening history.
Speaking on “See Yourself in Sound,” Bang & Olufsen Chief Marketing Officer Kamel Ouadi explains, “We’ve always been a brand that champions self-expression and identity. Creating designs that are ahead of the curve and challenge the norm, allowing our community to enjoy music through something that delights and intrigues the senses. This campaign is a wonderful embodiment of our brand, which will be expressed both online and in our stores around the globe for our customers and fans to enjoy.”
To experience this, the brand has launched a dedicated website where you’re able to link your Spotify account to create a bespoke 3D avatar. If you don’t have an account with the streaming service, all you need to do is answer a couple of simple questions and the platform’s innovative feature will be able to process your listening history to create the avatar.
For more information on Bang & Olufsen’s “See Yourself in Sound” feature, visit the brand’s website.
