Butter Goods Readies Q2 Delivery With Logo-Laden Streetwear Staples

The kaleidoscopic lineup features multi-toned jackets, iconographic hoodies, knit vests and more.

Fashion
2.7K 1 Comments

Butter Goods has returned with its second drop of the year, aptly titled, “Q2 2023 Delivery One.” Governed by Garth Mariano and Matt Evans, the line centers Butter’s classic iconography and motifs across a bevy of expressive silhouettes.

In its latest range of signature streetwear essentials, the label offers up a colorful lineup of jackets, hoodies, crewnecks, vests, T-shirts, pants, shorts, hats, socks, belts and more. Across the collection, quilted, zip-up jackets, in muted green and navy tones, don sophisticated logo tags, while a selection of anorak jackets host statement-making graphics and bright tones in both weather-resistant and fleece finishes. Workwear jackets, meanwhile, front checkered patterns and screw-covered illustrations alike.

Down the line, knit vests appear in white, orange and green colorways, complementing quilted versions with puffed-up constructions. Hoodies keep it simple, with centered branding commanding a kaleidoscope of tonal iterations, while crewneck and T-shirts similarly let the imprint’s name do the talking. There’s a range of denim pants in light, dark and black finishes, as well as several utility trousers that feature embedded belts at the waist. Hats flaunt several familiar decals on truckers, baseball styles and beanies, and two shoulder bags put functionality at the fore with multi-pocket designs.

Butter’s Q2 2023 Delivery One range will release in global stores on Saturday, May 27. The collection will then become available online on Sunday, May 28 at 4 p.m. local time. The EU webstore will launch the line on Sunday, June 4 at 4 p.m. GMT. Check out the line’s lookbook in the gallery above.

In more fashion news, Shon Mott explores the resurrection of God Íkaro for Spring/Summer 2023.

Read Full Article

What to Read Next

MoMA's Groundbreaking "New Photography" Exhibition Shines Spotlight on Lagos
Art

MoMA's Groundbreaking "New Photography" Exhibition Shines Spotlight on Lagos

Marking a significant milestone in African photography.

Every Day Is a Celebration For Fried Rice’s Maya Wang
Fashion 

Every Day Is a Celebration For Fried Rice’s Maya Wang

Hypebeast spoke with the designer about her affinity for wild prints, the challenges she has overcome, and what community means to her.

Rising Artist Daveed Baptiste Takes Home $25,000 USD Prize from YoungArts
Art

Rising Artist Daveed Baptiste Takes Home $25,000 USD Prize from YoungArts

Awarded for his thoughtful approach to issues of identity and representation.

Diddy Taps City Girls and Fabolous for New Track and Video "Act Bad"
Music

Diddy Taps City Girls and Fabolous for New Track and Video "Act Bad"

“It’s going to be an ‘Act Bad’ summer,” said Diddy.

Bohan Phoenix Pens a Heartfelt Love Letter to His Roots in “Weight Up” Video
Music

Bohan Phoenix Pens a Heartfelt Love Letter to His Roots in “Weight Up” Video

Watch the Chinese-American artist go from an apprentice to an owner in the inspirational music video.


Hypebeast Visits: Sean Brown's Whimsical Curves Showroom
Design

Hypebeast Visits: Sean Brown's Whimsical Curves Showroom

The furniture designer takes us through his Toronto showroom and sheds light on his design process and cultural references.

TAG Heuer Honors Its Racing Past While Looking to the Future With New Monaco Skeleton Models
Watches

TAG Heuer Honors Its Racing Past While Looking to the Future With New Monaco Skeleton Models

Presented by TAG Heuer
The TAG Heuer Monaco skeleton collection offers the reimagined model in blue, red, and turquoise dial options.

MKI MIYUKI ZOKU SS23 Envisions an "Endless Summer"
Fashion

MKI MIYUKI ZOKU SS23 Envisions an "Endless Summer"

The collection features eight versatile capsule collections.

Central Saint Martins' 2023 BA Show Previewed the Future of UK Fashion
Fashion 

Central Saint Martins' 2023 BA Show Previewed the Future of UK Fashion

Presenting the three winners of L’Oréal Professionnel’s Creative and Young Talent Awards.

Meet the Bold Gen Z Designers Behind Gushers’ Black Voices Create Fashion Capsule
Fashion 

Meet the Bold Gen Z Designers Behind Gushers’ Black Voices Create Fashion Capsule

Presented by Gushers
Gushers’ Black Voices Create turns the lens on emerging fashion brands SAIbysai, Expired Citizens and RENÉE and their splashy approach to deconstructed design.

More ▾