66°North and Selfridges Prepare for Summer With Festival-Ready Collaboration

Fronted by UK model Mia Regan and The Flag Twins.

Fashion 
950 0 Comments

Following its collaboration with Charlie Constantinou, Iceland-born label 66°North has tapped Selfridges for an upcycled collection ahead of festival season.

Starring UK model Mia Regan and The Flag Twins, the campaign sees three best friends have a good time while camping at music events wearing collaborative gear. Aligning with Selfridges’ “Worn Again” project, the collection is crafted from deadstock textiles found in 66°North’s Latvian factories and highlights a reproductive fashion experience.

The capsule takes inspiration from 66°North’s 1990s “Kria” collection, featuring color-blocked fleece zip-ups, nylon shell jackets, and overdyed denim shorts. Water-repellent technology makes every garment ideal for unpredictable British weather, accompanied by bird-embroidered T-shirts, hoodies, and bucket hats. Finally, vibrant swimsuits, towels, and accessories complete the offering made for summertime excursions.

Take a closer look at 66°North and Selfridges’ festival collection in the gallery above. The range will drop exclusively at Selfridges on May 25.

In other news, the nonnative x Timberland Euro Hiker is destined for uphill adventures.

Read Full Article

What to Read Next

66°North Leans Into Deadstock Fabrics With New Kría Collection
Fashion

66°North Leans Into Deadstock Fabrics With New Kría Collection

With Polartec fabrics leading the charge.

66°North Returns to Its Icelandic Origins In "Laugardalur" Capsule Collection
Fashion

66°North Returns to Its Icelandic Origins In "Laugardalur" Capsule Collection

The lightweight offering anticipates summertime in three fresh colorways.

66°North Unveils Drop One of Its Kría Capsule
Fashion 

66°North Unveils Drop One of Its Kría Capsule

Made for the idea of dressing people who live energetic lifestyles.


66°North Ventures to New Places With SS24 Campaign
Fashion

66°North Ventures to New Places With SS24 Campaign

Digging into its nearly 100-year-old Icelandic history.

SUNNEI Officially Drops Its Wacky Runway Shoe, the 1000CHIODI
Footwear

SUNNEI Officially Drops Its Wacky Runway Shoe, the 1000CHIODI

Available in colors and patterns fit for all statement-making moments.

Nike Hit Its Air Max 90 Futura With Shades of Green, Grey, and White
Footwear 

Nike Hit Its Air Max 90 Futura With Shades of Green, Grey, and White

Featuring TPU detailing on the lace unit.

The nonnative x Timberland Euro Hiker Is Destined for Uphill Adventures
Footwear

The nonnative x Timberland Euro Hiker Is Destined for Uphill Adventures

Marking the duo’s next collaboration.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Stüssy, Oakley, NEEDLES, Palace, and more.

Saucony Originals Is Making Its Sneakers From Mushrooms
Footwear

Saucony Originals Is Making Its Sneakers From Mushrooms

Sustainably reimagining the 3D G.R.I.D. Hurricane, Shadow 5000, and Shadow 6000.


Berlin's Neue Nationalgalerie Will Host Saint Laurent's Next Menswear Show
Fashion

Berlin's Neue Nationalgalerie Will Host Saint Laurent's Next Menswear Show

Scheduled for June 12.

J Hus Begins His 'DON'T SAY MILITANCY' Album Roll-Out
Music 

J Hus Begins His 'DON'T SAY MILITANCY' Album Roll-Out

With fans being able to call a phone number that welcomes them with a voicemail left by J Hus.

Brian Calvin's "Still" Exhibition Is a Lull in Time at Palazzo Cavanis
Art

Brian Calvin's "Still" Exhibition Is a Lull in Time at Palazzo Cavanis

The showcase is now on view until July 2, 2023.

G-SHOCK Reveals Its Northern Lights-Inspired MT-G Watch
Watches

G-SHOCK Reveals Its Northern Lights-Inspired MT-G Watch

Available for an exclusive pre-sale via the brand’s UK site.

Joaquin Phoenix To Star in Todd Haynes' NC-17 Gay Film
Entertainment

Joaquin Phoenix To Star in Todd Haynes' NC-17 Gay Film

Developed by Haynes, Phoenix and Jon Raymond.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.