SNIPES announces it is set to be the exclusive European distributor of adidas’ “Triple White” Supercourt icon. To accompany the drop, the sneaker and streetwear retailer releases a dedicated campaign exploring what it means to put your stamp on classic footwear.
With an enveloping blank canvas, crisp white sneakers have the power of adopting new styles and unwritten stories from its array of wearers. The
Tapping into the notion of “wear your stories,” SNIPES’ new campaign pinpoints the ways in which the contemporary Supercourt invites boundless creativity through everyday life. Enlisting rising German rapper Reezy, the retailer captures how the sneaker acts as a chameleon to every musically-charged activity the artist throws at it – from the demands of touring life to now running his own merch label. But through every spot, crease and worn-in facet, the visuals reveal that it’s not the box-fresh pairs that hold meaning, instead the used ones, the sneakers that have seen the wins in every story.