Founded in 2010, London-based co-ed label SCRT (Stay Creative) has embraced spirited design since its establishment. The brand often brings young and ambitious artists under its wing to create immersive collections inspired by legendary films.
On the other hand, SCRT is grounded in a simple design language and frequently focuses on slouchy silhouettes and eye-catching graphics. Following the opening of its flagship store on Shoreditch’s Redchurch Street, the brand looks to celebrate the second anniversary with a new Essentials range.
The Essentials capsule features a variety of elevated basics for daily wear. Quilted jackets and gilets set the tone, accompanied by heavyweight denim shirting and clean-cut bottoms. “I heart Your Dad” and “I heart Your Wife” text playfully adorns oversized tees, while branded hoodies, mushroom-embroidered tops, and humorous slogan caps complete the collection.
Take a closer look at SCRT’s Essentials capsule collection above. The range is available now in-store and online via the brand’s website.