La Chaux-de-Fonds-based watchmaker, Girard-Perregaux, has opened a new boutique in Geneva, Switzerland.
With the new location, the brand builds upon its new monobrand retail concept, which was first introduced in 2020. Consisting of mirror-clad walls to offer an endless-style view, the space’s subtle optical illusions are meant to offer customers a different view of space and time. What also stands out about the new store is its inspiration from the landscape of La Chaux-de-Fonds.
Contemporary with a minimally elegant edge, the space is also filled with light wood, gray chairs, light gray flooring and free-access displays, which were in collaboration with specialist firm, Dietlin Swiss Showcases. Additionally, the new store’s creation debuted a new partnership with Bucherer to elevate the overall customer experience.
Take a look at the new store above, which is now open in Geneva.
In other news, Breitling opens a new Leicester boutique.