BBC ICECREAM EU Adds Various Pops of Color for Its First Spring 2023 Drop

Available now online.

Fashion
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BBC ICECREAM EU is back with its first drop of the Spring 2023 release. This time around, the collection takes inspiration from the glitz and the glamor of the pop culture, driven by the mid-20th century Americana styles.

The first drop of the season features a few key staples, including an athletic-inspired orange, velour track top and shorts that pay homage to the ’80s retro tennis era. The collection also includes a new Western varsity jacket as well as a satin orange bomber jacket with varsity text, on theme with the sportswear pieces, a nod to a key era 20th-century aesthetic. Additionally, a Team EU Basketball Jersey and Shorts set reminiscent of the Phoenix Suns colorway is also available and goes hand-in-hand with the college varsity jacket in cream and navy.

Continuing to bring vibrancy to the upcoming warmer season, the first drop also consists of an EU-exclusive jigsaw graphic print knitted cardigan in vivid red and blue. Staying true to its roots, the collection also sees a pair of denim jeans featuring the iconic dog motif, along with an ice cream graphic hoodie and popsicle-themed pair of chinos. Accessories including trucker hats, socks, and more feature the typical branding. Pharrell‘s streetwear brand readies for the new season with a selection of ICECREAM graphic t-shirts, along with its classic running dog denim to complete the first drop of the Spring’23 season. Items are now available online at BBC ICECREAM EU,

In other fashion news, DAIWA PIER39 sports a hybrid series of fits for SS23.

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