Samsung's Galaxy S23 Ultra Gets a BMW M3-Inspired Makeover

Releasing alongside a capsule of M-division and M3-inspired accessories, including a die-cast E30 M3.

Tech & Gadgets
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The Galaxy S23 Ultra is Samsung‘s latest flagship smartphone, and now it has been given an automotive-themed reworking courtesy of BMW‘s M division.

Inspired by the iconic BMW M3, the new device incorporates all the internals and design features of the new Galaxy S23 Ultra, but now features the external body modeled on the M3. In doing so, BMW and Samsung created a hard shell that imagines the new-generation M3‘s grilles, sitting alongside roundels and branding. Upon boot-up, the screen has been customized to fit the BMW theme, displaying the BMW M colors.

Elsewhere, a die-cast hard-body model has been made in the theme of the BMW E30 M3, finished in the car’s instantly-recognizable shade of “Brilliant Red.” For the model, the classic “Kidney Grille” design works the front alongside a license plate that reads “ULTIMATE G23,” while BMW’s 50th-anniversary M logo works the hood.

Various accessories also arrive as part of the collaboration, including a keyring, an M-design car clock that plugs into your air vent, a sunshade clip, an air pump, and metal M stickers.

As for the phone, only 1,000 units are set to be produced. It’s available for pre-order today on SK Telecom’s official online mall, T Direct Shop, and will officially release on February 17.

Take a closer look at the Samsung Galaxy S23 Ultra BMW M Edition above.

For more limited-edition products, check out the latest pair of earphones from Bang & Olufsen.

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