Butter Goods Has You Covered for Your Everyday Comfortable Staples

Bridging a skate-centric aesthetic with wardrobe mainstays.

Fashion
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Butter Goods is back with their first drop of 2023. Staying true to its skate-centric aesthetic, the Australian brand has released its Q1 2023 collection, adding its own unique touch to comfortable wardrobe staples.

The label, which is helmed by Garth Mariano and Matt Evans, continues to provide a standout collection of laidback essentials, including a keen selection of hoodies, crewnecks and quarter-zips in various vibrant colorways and playful graphics. Fans will also have a choice of choosing pieces with more subtle branding, such as oversized vintage wash zip-up hoodies that feature a colorful patch stitched on the pocket or even one where the “BUTTER” logo is embossed on the front. Some of the hoodies and crewneck share a similar globe motif graphic as the t-shirts, while others include giant smiley faces and groove-centric images.

Anorak jackets as well as vintage-inspired paisley reversible puffers are amongst some of the outerwear that highlights the collection. A major focus on patterns and bold colors are seen on the chore jackets in denim and plaid, as well as rugby sweaters in diamond knit. Crewneck sweaters with a wave rendition as well as floral vests are also available for this drop. The collection also features a wide array of pants, including denim jeans, corduroys, cargo pants and shorts.

Take a look at the Q1 2023 Butter Goods collection above. The range begins releasing in stores starting February 18, then globally online on February 19 12 a.m. PST. The UK website will see the collection release on February 26 at 8 a.m. BST.

In other fashion news, Coach reveals its metropolitan mentality for FW23.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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