Nikola Jokić Leaves Nike to Represent Chinese Brand 361 Degrees
The deal reportedly included a signature shoe for the star player.
Denver Nuggets center Nikola Jokić is widely regarded as one of the most talented players in basketball. The two-time MVP has spent his entire NBA career signed to Nike. Now. he’s shocked fans with a surprising move to an emerging brand.
Following the end of his contract with Nike, Jokić has signed on to rep the Chinese brand, 361°, or 361 Degrees. He’s reportedly signed a multi-year contract with 361° that will encompass his own signature shoe, something he never received at Nike.
Aaron Gordon and Spencer Dinwiddie are reportedly also signed to 361°. Jokić has already appeared in the sneakers, a white model with a rainbow sole, though it’s unknown whether or not they’re his signature shoe.
The shoe is listed on the brand’s website as the Big3 Future CQT, priced at $300 USD, featuring a mesh build and carbon technology.
OFFICIAL: Reigning Finals MVP Nikola Jokic has signed a multi-year signature shoe deal with 361. 📄✍️
The Joker will become a leading global face of the Chinese brand. pic.twitter.com/bCWHwoxZ97
— Nick DePaula (@NickDePaula) December 21, 2023
