Wasted Collective Gives New Life to Waste With the Earth Shoe 01
Helmed by Potato Head founder Ronald Akili.
Dedicated to giving new life to waste, Wasted Collective, helmed by Potato Head founder Ronald Akili, has now launched its latest product, the “Earth Shoe 01.” Offered in “Volcanic Black,” “Sand White,” “Moss Green,” and “Ash Grey,” the innovative shoe was designed through a commitment to waste re-imagination.
In the creation of the Earth Shoe 01, Waste Lab at Potato Head Bali looked to utilize the hub’s output with experimental and boundary-pushing product development through circular solutions. The shoes are produced using waste reclaimed from industrial production waste and designed for all-day comfort. Exuding Wasted Collective’s philosophy of “From existing waste to reduce future waste.”
Fitting true to size, the Earth Shoe 01 features wider toe-box recycled mesh with airflow flex technology. Assisted by arch support for stability, the shoe is elevated by recycled grind rubber with Rewalk™ Mold technology.
Rooted in community, Wasted Collective began their “Wasted Neighbourhood Clean-Up” initiatives this April, a “walking” way to start the conversation around waste issues across Bali, Singapore, Tokyo, and London. An extension of Ronald Akili’s “Good Times, Do Good” mantra, the clean-ups engage local DJs and community radio stations to continue Wasted Collective’s education mission, expanding their reach and inspiring global change.
Wasted Collective’s Earth Shoe 01 is available now in-store at Desa Potato Head in Bali, Dover Street Market Singapore, and online.
Desa Potato Head
Jl. Petitenget No.51B,
Kerobokan Kelod, Kec. Kuta Utara,
Kabupaten Badung, Bali 80361,
Indonesia
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