Versace Preps for the Holiday 2023 Season With New Campaign
Staring Stray Kids’ Hyunjin.
With just under two months left in 2023, many are gearing up for the holiday season. As such, Versace is preparing for days of cheer and time around loved ones with the reveal of its new Holiday 2023 campaign.
To bring forth its new visuals, the campaign stars Hyunjin who is a member of the K-pop group, Stray Kids. Marking his first campaign since becoming a Versace Global Brand Ambassador earlier this year, the new campaign showcases the spirit of the Italian luxury house.
Specifically, Hyunjin introduces the new Athena tote bags, which feature Versace’s Baracco print in soft tone-on-tone shades. Aside from the leading bags, the visuals also showcase ready-to-wear pieces like winter coats, jackets, eveningwear and more, which are fit for holiday parties or everyday events. Just like the Athena tote bags, select garments utilize Versace’s Baracco print.
“I wanted to celebrate Joy with this Holiday campaign—the joy of the season and being surrounded by those we love,” said Donatella Versace. “I am thrilled Hyunjin has become part of our Versace Family. I love his energy and the joyful spirit he brings to these images.”
Take a closer look at Versace’s Holiday 2023 campaign in the gallery and video above.
Elsewhere in fashion, Carhartt WIP reworks iconic archetypes for FW23.
