Oakley Jumps Into Gaming With Fortnite Eyewear Collaboration
Deepening its foray into gaming.
Just last week, Oakley revealed the return of its standout MUZM Mars X-Metal Leather frames, which were popularized by figures like Michael Jordan and Dennis Rodman. Now on the heels of that standout release from the brand, Oakley has now revealed its new partnership with Fortnite.
With the new partnership, Oakley deepens its foray into gaming, which first kicked off in 2020. The new collaboration sees two eyewear designs. First up is the Oakley Helux Fortnite with Prizm Gaming 2.0 lenses to reduce screen glare alongside sharp visual acuity. Coming right behind it is the Oakley Hydra Fortnite which features golden Prizm 24k lenses. Bringing the frames to the surface is Chica aka Maria Lopez who is a part of Team Oakley and the first Latina LGBTQ+ creator on the Fornite Icon Series.
“I’m so excited that my favorite game and favorite glasses brand are now partnering”, said Chica. “In all my years of playing Fortnite and seeing all of the different collaborations, I’m so happy to be at the center of this one coming together. I can’t wait to share with my community!”
Oakley’s limited-edition Fornite collaboration is set to release exclusively on Oakley’s website on November 29.
In other news, côte&ciel takes to Tokyo for its FW23 campaign.
