Launching on December 11, the Kerwin Frost Box will include the choice of a 10-piece Chicken McNuggets or a Big Mac, fries, a soft drink and a limited-edition McNugget Buddy collectible, designed in tandem with Frost. Notably, the collaboration marks the first time that McDonald’s has released a McNugget Buddy in over 25 years.
The all-new McNugget Buddy collection includes a bevy of designs that are inspired by Kerwin’s childhood experiences and his upbringing in Harlem. Among them, there’s Kerwin Frost, the mayor of Frost Way; Don Bernice, the wise stylist; Uptown Moe, the neighborhood hero; Waffutu, the curious optimist; BRRRICK, the cool guy; and Darla, the dreamer.
“I’ve loved McDonald’s since I was a kid. I even had my own Ronald McDonald doll that I brought to picture day at school, and it was my dream to collect all the McNugget Buddies,” Frost said. “Now, coming up with my own special set of Buddies — each one representing different aspects of self-expression — it’s unreal, a dream come true. McDonald’s has been a great partner from Day One, and they’ve truly allowed me to create without limits.”
McDonald’s Frost partnership looks to mimic the experience of its Cactus Plant Flea Market collab, which let adults relive the excitement of opening a Happy Meal box last year.
“Fans told us they wanted to celebrate that quintessential childhood experience again,” said Tariq Hassan, McDonald’s USA chief marketing and customer experience officer. “So, we’re excited to team up with Kerwin on this next take, as he brings his own childhood McDonald’s memories to life through reimagined McDonald’s characters, immersing our fans in the world of Frost Way.”