Charaf Tajer‘s Casablanca is changing directions, looking to refresh its controversial tide with inventive campaigns promoting its artistic talents. For Pre-Spring 2024, Casablanca outlines its creative process through revolutionary visions that follow its athletic origins.
Casablanca’s Pre-Spring 2024 campaign is dominated by vivid colors from dream-like realms, seeing costume-like attire take on multiple roles. The brand’s zigzag crotchet polos are revealed under dim lighting with game-ready pleated skirts and embossed pastel handbags. Majestic pearl necklaces wrap around bare necks gracefully, capturing Casablanca film stars preparing to hit the court.
Hollywood cameramen grasp two-toned camera bags alongside all-white varsity outfits with scrumptious illustrations. Dancers stand tall in gradient dresses, while cinematic couples break glassware in Casablanca’s trademark picturesque garments. Elsewhere, models cuddle in Canadian tuxedos with embroidered creatures while artistic muses come alive on fruitful canvases.
Take a closer look at Casablanca’s Pre-Spring 2024 campaign in the gallery above.