Nike x Spotify Announce Make Moves Fund on World Mental Health Day
Enlisting British girl group FLO to front the campaign.
October 10 marks World Mental Health Day, and Spotify and Nike are joining forces to help the cause; a recent STEER report indicates that when teenage girls hit 18 years old, they are more than twice as likely to experience poor mental health than boys their age, thus prompting Spotify and Nike to unveil the Make Moves Fund, which taps into the power of music to inspire young girls to maximize their confidence and potential. Fronted by the British girl group FLO, the Make Moves initiative emphasizes the power of movement on mental well-being and will provide multiple £20,000 grants to UK-based community organizations, that foster empowering environments for young women.
“Working with Nike and Spotify on the Make Moves Fund is a cause that is so close to our hearts, we all really connect and resonate with the messaging behind the initiative and feel passionately about getting girls more active and improving mental well-being and confidence through music and dance,” FLO shared in a statement. “We’ve all been in these young girls’ shoes, and we want to inspire the next generation of young women to be bold, express themselves, and feel confident and comfortable in their own skin.”
Nike and Spotify will collectively offer direct financial aid to a handful of diverse organizations and collectives throughout the United Kingdom. A panel will be held featuring Black Girl Fest network, Zai’Ona, Ailiyah, Wafa and Suraiya, Nike dancer Joelle D’Fontaine and Ciara Dockery, a mental wellbeing expert from Gurls Talk. To kick off the campaign with a bang, the duo unveiled a mural at Great Eastern Street in Shoreditch, which sees interactive QR codes that allow passersby to scan and apply for the fund.
“We’re committed to increasing girls’ participation in play and sport, because we know that an active generation means a more equitable future,” explained Dan Burrows, Nike EMEA’s senior director of social and community impact. Applications to the Make Moves Fun close on November 30, 2023; In order to apply to the fund, applicants should note the below information:
Organizations must be UK-registered charities or community interest companies
Program delivery must be in the UK
Applications for the Make Moves Fund close on 30th November 2023
The selected grantees will be notified at the end of January 2024
Programming will be expected to run from March 2024 – August 2024
Elsewhere in the fashion space, JW Anderson and Uniqlo’s FW23 collection is a university dream.
