OTSUMO PLAZA Concept Store Brings NIGO and VERDY Designs to Minami Aoyama

The first brick-and-mortar store to consistently offer Wasted Youth designs.

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OTSUMO, the company behind HUMAN MADE, is opening the doors to the streetwear enthusiast’s paradise in the heart of Minami Aoyama, Tokyo. OTSUMO PLAZA, opening later this week, will house a handful of concepts from OTSUMO’s creative director NIGO, and graphic artist VERDY, making it the first physical store where you can consistently purchase VERDY designs such as Wasted Youth.

In 2022, NIGO spearheaded OTSUMO CENTRE – more commonly known as OTSUMOSO –  a shared atelier for globally successful creators throughout Tokyo. “Just like the Tokiwaso, the apartment where Showa manga artists gathered, I want to make OTSUMO CENTRE a place that embodies the activities of the creators, who will lead the next generation of Japan,” NIGO shared in a statement. With OTSUMO PLAZA, NIGO wants to “give shape to the ideas generated by the creators of the OTSUMO CENTER and physically develop them for an actual store.”

OTSUMO PLAZA will see the likes of VERDY’s Wasted Youth label, as well as a range of original items exclusively designed for the store and collaborative items with HUMAN MADE. OTSUMO PLAZA opens this Saturday, November 4th. See the full details below.

OTSUMO PLAZA
Opening date: Saturday, November 4th
Address: 5-12-24 Minami-Aoyama, Minato-ku, Tokyo
Business hours: 11:00-19:00

Elsewhere in the fashion world, check out everything dropping at Palace this week.

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Elaina Bernstein
Elaina Bernstein Editor

Elaina Lauren Bernstein is a New York-based writer and editor, overseeing Hypebeast's music vertical, Hypetrak. She handles both editorial and social coverage for Hypetrak, and served as the Deputy Editor for Summer 2025's Hypetrak Magazine — the first in 10 years. With a particular affinity for underground hip hop, she has racked up a wide range of interviews and cover stories, spanning A$AP Rocky, Larry June, Shaboozey, Leon Thomas, Rihanna, Brent Faiyaz, Jean Dawson, and Miguel, and has covered major music tentpole events including the Grammys and Coachella. The intersection of fashion and music guides her coverage as well.

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