X To Test Three New Paid Membership Tiers
To combat against continued poor ad revenue.
Elon Musk‘s X platform is still looking for ways to combat poor ad revenue. The company, formerly known as Twitter is now looking into ways to boost revenue with three new tiers of paid membership for its premium subscription programs that would essentially vary the number of ads seen by users.
According to Verge which reported Bloomberg attending a call with X earlier this week with “debt holders who that helped Musk finance the acquisition,” the company is planning on a three-tiered membership plan. At the moment X is testing out the Basic, Standard and Plus variation under the premier tiers, but it is uncertain if a free version will be available at all.
So far, there is no pricing information regarding any of the tiers. However, it was discovered on the X app that the most entry-level option, the Basic plan, will not reduce the number of ads seen by the user. The Standard tier would reduce half as many ads and Plus members will see no ads. It is also uncertain when Twitter will begin rolling out these new tiers. On the aforementioned call, X CEO Linda Yaccarino shares that the company’s advertising, data licensing, and subscription revenue is growing quarter over quarter “in the high single digits.” She also claims that 90% of X’s top advertisers have returned to the platform. In the past, Musk announced that in order to increase revenues, he plans on moving X to completely being subscription-based. It was also his attempt to remove any bots. Yaccarino did not confirm Musk’s statements.
In other tech news, a Florida-based company named X is suing Elon Musk’s X for trademark infrignement.
