Rihanna Drops New Savage x Fenty Super Bowl "Game Day" Collection

The limited edition capsule arrives just ahead of Rihanna’s Super Bowl Halftime Show.

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Rihanna is gearing up for her upcoming Super Bowl Halftime Show. In anticipation for her performance, the artist has dropped a limited edition collection with Savage x Fenty.

The “Game Day” collection features 17 pieces which include a selection of hoodies, sweatpants, varsity jerseys, tops, beanies, boxers, caps and a bandana. In the promotional images, Rihanna can be seen wearing one of two LVII two-tone jerseys in black and white. The jersey also arrives in a cookie brown, along with two pairs of LVII sweatpants that read “Property of Fenty” along the back of the pants in the same color and in a classic black caviar. The LVII cropped jersey and LVII hoodie come in the same matching cookie brown and black caviar color scheme. The two-toned jerseys feature Rihanna’s signature printed on the front while the LVII t-shirt includes a graphic of Rihanna in a football helmet, only seen in the undershirt.

The collection also features two pairs of black and white football-themed cotton boxers, as well as a LVII tube top. Additional accessories include caps, beanies and a bandana to commemorate the upcoming performance. To hype up of the collection, Savage x Fenty is launching a three-day pop-up in Los Angeles from January 27 to 29 where customers are invited to shop the Game Day collection in person.

Sizes range from XXS to 4X, and the collection is available at SavageX and in retail stores. Prices range from $24.95 to $89.95 USD for Xtra VIP members and $32.95 to $112.95 USD for non-VIP members. Rihanna is slated to headline the 2023 Apple Music Super Bowl Halftime Show on February 12, 2023 at State Farm Stadium in Glendale, Arizona.

In other fashion news, Tiffany & Co. x Fendi have released its limited edition “Tiffany Blue” Baguette Bag.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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