A canvas tote from The Strand, a beloved Big Apple bookstore located right by Union Square, is a New York staple that can be seen on the shoulders of city-dwellers from Central Park to Brooklyn and Queens, and is recognizable due to its signature red oval logo. A Strand tote is a humble, functional and proletarian item with fans from all walks of life, but now it’s been presented in its most elevated iterations yet thanks to Bottega Veneta.
The Milan-based fashion house has given The Strand’s signature item a trio of ultra-luxe leather makeovers. The crown jewel of the trio features Bottega’s Intrecciato leather weave, and a colorful yellow option is available alongside a “standard” black leather iteration as well. Each is proudly stamped with The Strand’s logo front-and-center as well.
Bottega Veneta creative director Matthieu Blazy is a noted fan of The Strand, with the company noting that he visits the store “frequently” on trips to New York City. To further the partnership, Blazy commissioned The New Yorker — another outfit whose canvas totes are ubiquitous around the city — to create five cartoons in celebration of the collection. He’ll also be hosting a VIP event at The Strand to commemorate the launch, and has curated a selection of rare books at The Strand that span from fashion and photography to art and architecture.
The Strand and Bottega Veneta’s leather tote collection releases today, September 8 at Bottega Veneta’s webstore and the brand’s store in NYC’s SoHo neighborhood. The Intrecciato tote is priced at €3,130 EUR (approximately $3,114 USD), the yellow tote at €2,100 EUR (approximately $2,089 USD) and the “standard” black tote at €1,500 EUR (approximately $1,492 USD). As for Bottega’s latest collection, it won’t be shown at New York Fashion Week. Instead, it’s set to debut on September 24th during Milan Fashion Week.