Collaborative initiatives are arguably the most important part of JJJJound‘s business strategy. The Montreal-based company has become a household name in the streetwear world for its footwear projects alongside New Balance, ASICS, Vans and others, and now it’s switching gears to apply its minimalistic touch to a collection of products from Tekla Fabrics.
The cozy bedding assemblage consists of a duvet cover, pillow sham and flat sheet, all of which have been crafted with a premium quality 180gsm beige linen. Like many of JJJJound and Tekla Fabrics’ products, the branding is kept to a minimum. Standing out in white, lowercase and cursive font is a “jjjjound” hit that is positioned in the lower left corner of the duvet cover while a white Tekla banner sits adjacent. The marbled buttons also come fashioned with branded embellishments.